FOR IMMEDIATE RELEASE
Friday June 5th, 2015
Celebrate International Trails Day this Saturday June 6th:
Announcing the Winnipeg Trails App
Every year Winnipeg Trails celebrates Winnipeg’s growing walking and cycling network with activities around the city on International Trails Day. This year we are doing that AND getting ready for something super cool to help us celebrate, play and explore year-round.
Imagine what would happen if Atari and an easter egg hunt had a baby. Well, that’s our new app. Part video game, part scavenger hunt, 100% adventure, Winnipeg Trails promises to get you outside, addicted to collecting digital gems, hooked on exploring weird and wonderful parts of our city and earning a chance to win some really great prizes. You can do it on foot, on a bike, on a skateboard, in a wheelchair or anything else that fits on a trail.
“Many Winnipeggers probably spend too much time on their phones anyway and they love their trails. Why not combine both? Our app – and the sweet prizes you can win – are just more reasons to visit some really cool parts of the city.” says Anders Swanson, Winnipeg Trails Association Coordinator.
Starting Saturday, volunteers will begin hiding secret codes, and making up tough digital riddles based on landmarks, trailheads, public art and other neat places all over the city. Visit a spot, answer those questions correctly, and YOU can earn gems.
Collect as many gems as possible to win. Strive to win one of 3 custom longboards from local producer Scam Skate, some fabulous T-shirts and a ton of weekly prizes. We’ll also be having special challenges during special events year round, and have a top secret Grand Prize to give away one year from now on International Trails Day in 2016.
Look for the app soon in the Android and Apple Stores. If you would like to volunteer to hide gems, contact us today.
Now go outside and play.
###
Media contact:
Sylvie Fouasse
Rivers West
info@riverswest
or
Anders Swanson,
Coordinator, Winnipeg Trails
(temporarily in France until June10th +33 7 55 29 79 51)
Twitter: @wpgtrailsapp
Facebook: Facebook.com/winnipegtrails.ca
Members of the media can contact us for an advanced look at the app itself.
Supported by the City of Winnipeg, and designed by the same award-winning team that created the Winnipeg-made crowdsourced traffic counting app, CounterPoint.
